I've always shaken it -- not minutes of vigorous paint-mixer shaking, but enough to thoroughly mix, like a few seconds of flipping it back and forth. I've never noticed the color change even if I take 5-10-30 seconds to read it.
I use a "whitescreen" app on my phone and hold it behind the comparator. I'm a bit red-green colorblind, and am able to pretty easily read it then. As others have said, I'm mainly concerned about my target point -- if it's anywhere around 7.9-8.0+, I'm going to add a quart of acid. Below that it's interesting to know how long I have, but doesn't really matter if it's 7.4, 7.5, or 7.6 for example, so I don't scrutinize there as much.