This information about Discount Salt Pools is helpful. I guess at the end of the day I don't care much about ownership since that's never been a criteria for me to choose. I still look at $/lb chlorine, DIY warranty, reputation here. But it is good to know relationship could be somewhat conflicted. When I bought I spot-checked pricing listed in their table and found it to be accurate. I also found their pricing for competitive products to be very good. Lastly, I checked their BBB rating and resolution of complaints. All checked out great to my satisfaction at that time (a little over a year ago).
Their handling of your warranty is a little disappointing but probably not worse than most manufacturers, especially when you consider DIY. Looks like you'll be up and running about a month after the issue. Your experience illustrates perfectly why I won't buy a major brand for DIY. Cells are better now but too many still fail in the first year to buy with a severely reduced DIY warranty. Wish it was better but even with this I'd buy from them again. I was very fortunate and probably like most. Unit started up perfectly and has been operating like a champ for a little over a year.
Chris