Not sure if you got it working or not.
CFH is Call for heat.. after seeing that you should hear the sparking. Zzzt zzzzt zzzzt
Once you have heard the sparking, that means all other system checks internally have been made and the system is trying to fire. I do not recall if you said whether or not this is propane or natural gas. Either way, the heater goes through a series of checks before sparking, like water pressure present, water temp, etc.. hearing the spark means you should have proper flow already, now we just need fuel. There is a silver tube leading out of the gas valve. Gas valve is your black nob device. That silver tube leads the pilot assembly. Spark, valve should light the pilot. Once the pilot is lit, it also detects flame, and that tells the gas valve to turn on the gas to the burner tray, (this is the humming you hear). If we dont get to the hum, your pilot is not lighting. Two things usually cause this. Low propane/no gas or what I see the most is a bad or clogged pilot. Normally I would check the operation of the pilot first. If you hear the zzzzt zzzzt zzzt you can also look at it by getting down, or using a mirror. If it is sparking thats good. I woild turn the knob to off, turn off the heater. disconnect the pilot tube from the gas valve, silver line, unscrew the one or two screws holding on the pilot assembly and remove the assy. From the heater. Now, with two wrenches, disconnect the pilot tube from the assembly you pulled out. BE CAREFUL here. There is a tiny hole the gas hoes through to light the pilot, called an orifice, and it may come out. Propane and gas use different size orifice. You should be able to see through the hole to daylight. Clean it out. Tap it, blow on it, etc.. but do it where if you drop the orifice you can find it easily. Blow out the pilot tube as well. Re assemble. If beforehand you were viewing the pilot during spark phase and it lit but never fired up, you need a new pilot assembly. If after reassembly of the clean pilot, the pilot fails to light, you either have no gas getting to the gas valve, or a bad gas valve. In which case, a digital manometer on Amazon for 20 bucks will test gas pressures, depending on your location, if you are authorized to do such a test. It is simple to test. Or call a professional. I am in Arizona, otherwise I would swing by and check it out for you. 9 times out ten its the pilot, gas valves rarely go out, but it does happen. A manometer tells you if there is input gas and output gas of the valve. Most applications would also have a gas regulator prior to the shutoff valve for gas at the heater. These are prone for failure as well, and can cause intermittent lighting as they will intermittently allow gas flow. You may also try shop vac the burner tubes to clear spider webs and debris. It only takes a grain of sand to block a pilot light orifice. If you have any questions, let me know, or if you need photos of what I am talking about.