Nice to meet you via TFP
Personally I like to think about landscape function and noise. I'd put the equipment where it's handy to get at, and not near a bedroom window or an area where you like to sit and enjoy the outdoors. I wouldn't put equipment right beside the pool, because it's nice sometimes to just float around in relative quiet
, but on the other hand when you do maintenance of the pool you'll often walk back and forth from pool to pumps. Sometimes the equipment can be put behind a landscape feature wall or gazebo or the like for the same reason. Some people see the equipment as an eyesore and others (like me) think it's nice to look at, haha. It's also possible to house the equipment in a ventilated box of whatever sort suits your yard.
As far as pipe, as long as it's large enough diameter, you can get away with fairly long runs and 50 to 100 feet is common, 150 a bit on the longish side, but do-able. Are the spa and pool combined, close together or far apart? Long runs to the spa need big enough pipe so if you have jets, you can still have lots of flow without too much head loss, but with 3" pipe, you can move a lot of water a long way with not much head loss.
But as far as running cost, it will run for less cost with the equipment close to the pool and spa. Ditching cost is probably much the same overall (either ditch for PVC pipe or ditch for power and gas). Cable and gas line costs more than PVC pipe to cover the same distance, but in the overall scheme of things, probably not much difference on total pool cost.