UPDATE - I'm back in business! Thank you all for the help. It turns out it was user error (facepalm). When i was testing initially, I didn't have any water coming from skimmer line when I would have the valve in the on position. When i would put it on OFF I had decent flow. So i figured it was backward or faulty, etc.
Then just now, after jiggling the valve on/off a few times, with the pump running, then running in on position again, i had full suction from the skimmer. I'm not sure why i wasn't able to get any water from skimmer line with testing initially, maybe slight blockage or maybe the valve isn't aligned perfectly? Anyway, glad I didn't spend any money, just hours of troubleshooting. appreciate the help!