I would think the vast majority of pools now have VSPs or 2-speed pumps. Hayward specifies "hump down" as the desired orientation in their installation instructions.
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In a horizontal installation, I see no reason to have anything other than "hump down".
With the advent of variable-speed pumps, that is good information. And down works great in virtually every install.
Having installed about 100, maybe more, of them, in all kinds of situations, both before and after VSP came out, you find that it doesn't matter with a single-speed pump and that's how the original Goldline instructions presented the install and all I mentioned.
Hump down, up, sideways didn't matter and sometimes had to be done that way to avoid plumbing issues. Also saw vertical installations that had to be corrected because the cell fed from the top and not the bottom (as in the illustration) which could cause the plates to be partially uncovered as the water fell back the pool, especially when the filter got near time to clean.
Its not a blanket instruction that overrides experience. It is relatively new because of VSPs and all the complaints about damaged cells, and no chlorine production with low speed water, and the cell in the "conventional" position, that Hayward was getting.
Sometimes, with the very tight equipment pads builders would install the only option was a different orientation without a larger re-plumb that most customers really didn't want to pay for.