Opening by myself for the first time

All of your valves are OFF. You are dead heading your pump.
Turn the valves 90 degrees (suction and return) to open them.
The gate to the valve is opposite side of the handle and it should say OFF on the top. Wherever "off" is over/facing, that pip is closed off.
you need to fill the pump with water before attempting to run. Did you do that?
Make sure the valve on the filter is in Filter or recirculate.

It's confusing, you would thing that the valve "handle" part being parallel to the pipe would be open, it is the opposite case. They are closed.
 
Yep. Open the pump cover. Clean the cover, clean the mating surface on the pump. Inspect and lubricate the o-ring with silicone lube (magic lube II), if the o-ring is cracked or compromised, replace it. Also the drain plugs.

You need water in the pump first so that the shaft seal has some water to cool the mating surfaces while priming. Just run the hose for a bit to get some water in the volute. Then replace the lid.

Yes, you now have the valves "open." Let us know how it goes.
 
Yep. Open the pump cover. Clean the cover, clean the mating surface on the pump. Inspect and lubricate the o-ring with silicone lube (magic lube II), if the o-ring is cracked or compromised, replace it. Also the drain plugs.

You need water in the pump first so that the shaft seal has some water to cool the mating surfaces while priming. Just run the hose for a bit to get some water in the volute. Then replace the lid.

Yes, you now have the valves "open." Let us know how it goes.
Got everything up and running at about 10 PM last night. Now just gotta get the chemistry right. Thanks for your help!