Welcome to TFP.
When the pump is running the display should show the water temperature and only show the set temperature for a few seconds after you press the up or down arrow.
You could have a bad thermistor temperature sensor. The heater is not going to turn on if it thinks the water temp is equal to your set point temp.
You could also have a bad keypad.
Or the main board could be bad.
The easiest and least expensive check is to put a 10K resistor in place of the thermistor. It should read 76 degrees +/- 1 degree. If it reads correctly with the 10K resistor in place then your main board is good and you need to replace the thermistor.
Only install the 10K resistor as a test.
Below are pic of doing the 10K resistor test on my Pentair MasterTemp which is internally identical to your Sta-Rite heater. I used some nails and alligator clips to connect the 10K resistor to the connectors.
You can also use a multimeter to check the resistance of the thermistor to determine what water temperature it is reading. See
Temperature Sensors - Further Reading