The waterline is high enough for the intake
I cleared the baskets in the skimmer box and in the pump
I tried manually priming by blocking the intake, opening the lid and filling up with water and closing the lid tight and unblocking the intake.
The pump immediately started losing prime again, and it sounds like the air is coming in from the motor end of the pump itself or something.
There is water underneath the pump but I'm not sure if it's leaking or just water that splashed when I was troubleshooting/priming.
One thing I did notice was salt on the outside of the motor that you can see in the video, and some on the ground where I knocked it off.
In the video you can hear the glugging as the pump loses prime, and the gurgling sound that I thought might be air coming in on the right hand side.