Cheapest and Best Salt To Buy?

I found the following salts for $5.76/40 lbs.

http://www.homedepot.com/p/Diamond-Crystal-Solar-Naturals-Water-Softener-Salt-Crystals-100012454/100172669
http://www.homedepot.com/p/Diamond-Crystal-Bright-and-Soft-Water-Softener-Salt-Pellets-100012420/100614653

Can I use either brand of salt? Which of the two is better?
Or is there something cheaper or better instead of these two?
After shopping around, I personally bought the diamond crystals. Bought 10 bags at a time for bulk pricing.
 
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