LOL!! Right, mattress shopping. Blah! We recently bought a new mattress after ... forever. We bought the last one in 98 or 99. It was older than the kids! Robots are exactly like that. Same stuff, different colors, different names and different prices. Then you have to wonder is the one for 700 bucks really as good as this one that looks exactly the same but costs 900 bucks? Why is it 200 bucks less? Is there a catch? 
