Hi trader. Your case seems mysterious to me so it must be driving YOU crazy
I don't know if my musings will help, but hopefully it will give you some ideas, insights, or things to try.
In my case, I was clearing a swamp where the cya had completely converted to ammonia and was zero. At the time, I was waiting for my test kit and didn't realize I was about to fight ammonia but the water was putrid and black so I started with five gallons of 12% (so about 25 ppm) which didn't make much of a dent. But it was cold, so I wasn't fighting the heat, and over a few days it took me 50+ more gallons. Eventually it held at mustard shock level, where I then kept it. On the first day after I got my kit, I just kept adding and adding until it held. I can't remember precisely how any additions it took, but I "rode" it all day and was also backwashing every hour due to the crazy pressure. I do know I spent the entire weekend monitoring it.
I've read somewhere on this board I believe that there's something like an 8-times multiplier to nail ammonia...but forgive my imprecise recollection. I know that ChemGeek is one poster who would know the formula, so you might want to send him a message. You will do better with a specific target...mine was at the time uninformed
-- One thing that people seem to commonly misunderstand (not saying you're misunderstanding but checking to be certain) is that the most critical part of a SLAM process is the "maintain" the shock level part. By that I mean if someone adds say 20ppm worth of chlorine and then walks away for six hours, and returns to find zero chlorine, they've not "maintained" the shock...the organics have gotten ahead of them and that 20ppm is in essence pretty much "wasted." It really really has to be "maintained" -- otherwise you're just sliding down a hill...
So its entirely possible to have used 100 gallons and not effectively to have "Slammed" a pool, as crazy as that sounds.
The way to make the chlorine work is to not let it drop....you're in a race and can't let it (organics) outpace you. So if one hour later the FC is below our shock target, add to bring it up, over and over again until it holds, using the calculator so you know how many poms precisely you're adding each time.
At this point I think you have a few options...sometimes replacing water is more economical in the end, but I'm not sure if it IS a case of ammonia if that would dilute it enough to make the subsequent slam quicker and easier. Either way, if you have ammonia, you will need to SLAM to prevent ongoing shenanigans like you've experienced
And turning off the UV light would likely help.
Another possible thing clouding the issue here might be your expectation of maintenance levels. To use the TFP method means daily doses of chlorine, and at 30ppm cya, my guess is that depending on your environment, you might easily use 2-3 ppm a day, or half to 3/4 jug of 12% in order to keep your range around 7 and not lower than 4 to be safe.
When you're maintaining like that, ccs aren't usually an issue because you're never dropping below a level where nascent algae is starting.
I hope this helps a little. If I can find the thread about ammonia I'll post a link. Technically, we don't "know" that you have it, but the behavior and comment that you could smell it are clues. You ay want to test specifically for it before proceeding, but suspect you need a full slam either way so maybe it doesn't matter.
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Hi again Trade...here's a blow-by-blow of chemgeek's fight with ammonia
http://www.troublefreepool.com/threads/10519-It-Can-Happen-to-Anyone-Zero-Chlorine-CYA-gt-Ammonia