I have a single speed pump, connected to a mechanical timer, so I have my SWG wired so that the timer turns on/off both the pump and SWG at the same time. I run the pump/SWG for 9 hours a day.
The logic behind this is that I don't want power to the SWG while the pump isn't running. Without water flow, if the flow switch fails the SWG can build up hydrogen gas. Building up hydrogen gas has caused catastrophic failures.
The disadvantage of operating this way, is I need a bigger SWG than if I ran 24 hours a day. As chlorine demand goes up and I reach 100% output, I need to run my pump longer, but I have never reached 100% and 24 hours of operation.