No offense, but you are doing things that could potentially backfire on you. Why would you apply power directly to the gas valve? Did you shut off the gas and disconnect the ignitor first so it wouldn't try to spark? Did you use a volt meter to confirm you had power coming from the control board to the valve?
No, on this unit the ignitor does not glow red. It is a spark ignition. Did you shut the gas off when you took the ignitor out to do this?
I suspect you have an issue with the control board which is located on the back of the bezel. If you don't want to take a chance and buy one to see, then I would highly suggest you hire a company to come out and look this unit over and hopefully they have the parts that they can swap a board in and go from there. Keep in mind though, most likely they will sell you the entire part and not just the board because as I mentioned earlier, Hayward doesn't sell it by the piece, board and keypad separately. They sell it as all one unit. A few messages back I had suggested you buy a new bezel which would have included the board and the keypad. Yes I know you were looking at the price and didn't want to spend a bunch of money but I think I was providing you the best answer given my experience with these units. Yes I also said it could be the gas valve because it could be. However, a tech can determine this with a volt meter as mentioned above.