If you are talking about the common 1 lb bags of cal hypo 48% that are sold just about everywhere these days then 1 bag will raise 10K gallons of water about 5.5 ppm FC and raise CH by about 4ppm
If you are talking about dichlor then 1 lb will raise 10k gallons about 6.5 ppm FC but will drop the pH by about .25 and raise CYA by about 5.5 ppm
If you are talking about 6% ultra bleach it will raise 10K gallons 6 ppm FC and have no impact on CH or pH.
If you are talking about pool store liqiud chloirne at 12.5% it will raise 10K gallons 12.5 ppm FC and have no impact on CH or pH.
(My numbers do not exactly coincide with Jason's pool calculator but I calculate them manually and they are extremely close. I make no comment on which is more precise since I really do not know.)
As far as 'rotating' bleach and shock. Shock is a verb, not a noun. What I mean by that is that it is something we DO to a pool, not a specific product. It means raising the FC above normal daily levels for a period of time to either oxidize organics and CC or to kill algae. There is no product that is 'shock'. All forms of chlorine are sold as shock, including bleach! I have seen 6% bleach labeled "liquid shock' and 12.5% labeled pool chlorine. I have also seen the IDENTICAL calcium hypochlorite labeled as 'shock' in 1 lb bags and as pool chlorinator in 55 lb drums. It's all marketing.