Addressing the last few posts.....
Actually, we have been promoting "the shock process" a bit more than a year. After some discussions offline, we began to use that term but the very fact that some think we should
start using it points to what a failure that campaign has been on our part.
Newbies with water issues very frequently post....
"I've shocked the pool 3 times in the last 48 hours......" and we say in reply, "No, you haven't shocked, it is a process called "shock" and all you have done is put shock in the pool (I am intentionally exaggerating here to make my point, but do you see how that is a bit confusing to a complete newb?)
Next, we get in a long discussion about something newbies have never heard before, at best sidetracking the thread that drags out the conversation and gets off the point.
So, if we changed our reply to, "You need to perform the (as an example) 'KISS' process, read how in Pool School."
Now, the newbie has a clear distinction that his packet of so-called shock is quite different from the process we want him to start.
He is hopefully curious about this new term and will surely go to Pool School to read more about it......it seems to me that is much easier, quicker and more intuitive rather than trying to get him to "unlearn" shock and then "relearn" the term the way we want him to.
Many of us have been waging the "shock" vs "shock process" battle for the last couple of years and it is simply not getting much traction...the quotes from this very thread are indicative of how unsuccessful we have been in "getting the word out".
I think it should stay "shock", but we could try to use it less like a stand-alone verb and say something like you need to perform the shock process, instead of you need toshock.
How about shock process? It covers shock which is easily recognizable, and process which is what we preach.
...so calling it a "process" would help a little
The more this discussion continues, the more I am becoming convinced we need to take a new direction and rather than trying to beat our newbies into submission, simply rename this process......the distinction is then immediate and intriguing. The exact name or acronym we come up with is probably not too important. It is important that we help him understand that 1 lb packet of di-chlor he is holding in his hand labeled "shock" is not what we are talking about.