--edit-- To answer your question, when I first installed my SWG it was 30 days until my "check cell" light and required descaling. The second time was only after 3 weeks. I was able to observe a steady decrease in the units calculated salt ppm and drop in run time voltage each time. After each cleaning the numbers immediately increased to normal levels. After the second cleaning in two months I reduced my pH and dropped my TA to 50ppm reducing my CSI to -0.6 and have watched my cell numbers stay in the normal range now for nearly 3 weeks. My fill water TA is 150+. My pool water CH is 220ppm.
Cleaning the cell plates involves removing calcium scale. Calcium scale happens when the CSI (calcium saturation index) rises and Ca precipitates out of solution and onto the pool surface or onto your cell plates.
If the CSI of your pool water is neutral or slightly positive, <0.6 calcium scale on your pool surface will likely not be an issue. What happens inside your cell plates during chlorine generation will raise the CSI in your cell well above the level in your water and may eventually require frequent cell cleaning. You may also observe calcium flakes in your pool water or on the bottom as they sluff off the plates during polarity changes.
A new SWG owner needs to monitor TA, CH, pH and water temp to predict and manage a cells performance and scale accumulation. Knowing your fill water chemistry becomes more important during summer as topping off regularly may alter your CSI. Your pool type and in line equipment is also a factor in managing the CSI of your water and your cell.