A couple of suggestion from someone that was once involved in the sign and printing business:
Use a simpler easier to read font to pass the squint and glance test, Make the logo a little smaller and text bigger, you need to get them hooked in 1 second glance or less, more than that and most people will not read the whole message. To me this means "Trouble Free Pool" in big easy read letters, maybe "Want a trouble free pool?" in big easy to read letters then direct them to the bullet points / mission statement and URL.
Also come up with a 1 sided version, lots of people have color laser and ink jet printers these days that do not easily duplex, for the ink jet crowd also introduce a white background version to avoid saturating the paper.
Picture yourself in a parking lot somewhere and a stranger hands you a business card, you don't know if he is a religious nut, selling health juice extract, or what. If you don't get hooked on that first glance chances are good that you will ignore / toss the card and never read the full message.
