They'll try anything!

[J20832]

Well, now I've seen it all... a recent pool store catalog arrived in the mail advertising "Instant Liquid Chlorine" as a "safer, easier to use alternative."

Upon closer inspection, it should have been labeled "very expensive cal-hypo 73%." Sad thing is that people have already made some very positive comments in the feedback section.

caveat emptor

 

[jblizzle]

That is the powder that is pseudo-pre-dissolved in water right?

 

[J20832]

Sorry guys, for some reason my first try in search this didn't show up... looks like this has been out there for some time.

http://www.troublefreepool.com/instant-liquid-chlorine-powder-t42879.html

 

[JohnN]

So this is just Cal-Hypo? Is it more expensive, and if so- why? I'm not entirely sure I get the point of this... aside from making money.

 

[Richard320]

So this is just Cal-Hypo? Is it more expensive, and if so- why? I'm not entirely sure I get the point of this... aside from making money.

No, you understand perfectly.

Same thing with Alkalinity Increaser - which is baking soda in a fancy container for a fancy price.

 

[JohnN]

So some (smart, probably rich) marketing guy said "Hey, this cal-hypo stuff... What if we market it as 'Instant liquid chlorine.' We can take 1 product, market it as 2, and make 3 times the profit." I wish I was that smart.

 

[J20832]

JohnN,

I think they are trying to salvage a piece of the chlorine market they have lost as people switch to liquid chlorine. On the website, it doesn't say what type of chlorine it is, you have to enlarge the picture and have good eyesight to be able to read off the label that it is cal-hypo.

 

[toadlife]

I submitted a review of the stuff, noting that it was just Cal-Hypo in a bottle and surprise, surprise, they didn't post it.