I have to pass this along and also thank Vudoo222 for pointing out this sale - you can see a good picture of his umbrella in his build thread here:
10' Market Umbrella with Premium Sunbrella Fabric -
Now, you'll notice that the sale online was $89.98, which up until this morning, was only good for the green colored fabric (others either higher priced or out of stock). I called the Sam's Clubs here in Las Vegas and only one location had any left (7 left in red, which is the color I wanted).
Here's the interesting part! I got to Sam's Club HOPING they were the same umbrella, for $89.98 ---- they had them for sale for $49.91. I bought 3. The quality is great and at $49 per 10 foot umbrella, you can't beat that price with a stick. They tilt, raise and lower with an easy to use crank, and assemble in 30 seconds.
I will update this post later with a pic of of one, and also upload a copy of the receipt so anyone who is interested can price match the item number at their local Sam's (in case it's priced higher).