I was just looking through the current issue of Costco's magazine, The Costco Connection. They have an article about saving money by maintaining your own pool. The article starts off well enough by quoting a pool owner who says he has saved up to $1000 a year doing his own mainainance. The pool owner recommends the TFP website for it's forums and tutorials. Unfortunately, the article gets a bit iffy when it quotes the CEO of a pool maintenance company recommending algaecide and shock.
Hopefully, the magazines readers will give more value to the advice of the pool owner who saved money instead of the advice of the pool maintainece company who makes money selling chemicals.